Kotak 811 to Offer Content from Kindle Book Store

Kotak Mahindra Bank (Kotak) today announced that it will offer access to the Amazona��s Kindle Book Store especially for Kotaka��s 811 customers to commemorate the first anniversary of 811.

811 turned one on March 29, 2018. As part of the first anniversary celebrations of Indiaa��s most successful digital savings bank – 811, Kotak is offering Kindle eBooks to 811 customers. All existing and new 811 customers will get access to the Kindle Book Store housing millions of titles in 6 languages including English, Hindi, Malayalam, Tamil, Marathi and Gujarati at a 80% discount. Kotak is also exploring similar tie-ups with companies to bring additional offers to its 811 customers.

Ambuj Chandna, Sr EVP & Head a�� Retail Liabilities, Investment & Payment Products, Kotak Mahindra Bank, said a�?Internet usage and data consumption on mobile in India is growing at a frenetic pace. Further, Internet usage in India is transitioning from the 3M approach (Males, Metro & Millennials) to the 3V approach (Vernacular Content, Voice-based & Video). We are giving our 811 customers access to a wide range of eBooks in 6 languages on the Kindle Book Store at special rates.a�?

811 is a unique full-fledged digital savings bank account where anyone can open a savings bank account from a mobile phone or internet any time of the day in less than five minutes. In addition to the superlative on-boarding experience, 811 has also delivered on its promise of being fully transparent with no minimum balance requirements, zero charges for all digital transactions and up to 6% p.a. interest on savings account balances.

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