Lenskart ropes in Katrina Kaif as brand ambassador

Lenskart, today announced notable Bollywood star – Katrina Kaif, as its first ever brand ambassador. Katrina will be the face of Lenskart for the next two years and would also feature in the brand’s new campaign.

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Commenting on the new campaign launch, Peyush Bansal, Founder and CEO, Lenskart.com said “Lenskart as a brand is all about fun, fashion, playfulness and friendliness. Katrina, we feel, is all of this too naturally, hence a perfect fit and not a forced fit”. He further added: “We were looking for someone who naturally fits the Lenskart brand proposition of ‘Addictive Playfulness’. Katrina fits this the most. Her song ‘Kala chashma’ was a phenomenal success and we think she will be really successful with the actual chashma (spectacles) as well”.

On becoming the brand ambassador, Katrina Kaif stated: “I am delighted to be associated with Lenskart which is one of the most loved eyewear brands in India. It’s very important for me to find synergies with my brand associations and I believe Lenskart resonates the same. Lenskart is a brand loved by Indian youth and this is a conscious effort to connect with the fashion savvy Indians.”

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