Swiggy, the largest food ordering and delivery platform in India has strengthened its presence in the country by launching services in eight new cities, namely Dehradun, Pondicherry, Mysore, Vijayawada, Nasik, Guwahati, Kanpur, and Ludhiana. Currently present in 27 cities across the country, over the last ten months alone, Swiggy has expanded to nineteen new cities, including Ahmedabad, Chandigarh, Jaipur, Coimbatore, Kochi, Nagpur, Lucknow, Vizag, Indore, Surat and Vadodara.
Through its services, Swiggy will offer the choicest food options in these cities, coupled with the superior customer experience that the brand is known for. The restaurants in these cities will be also able to serve a wider number of existing and new consumers through Swiggy. From local favorites like Taka Pizza in Pondicherry and Baba Chicken in Ludhiana to national and international chains like Paradise Biryani, Cream Stone, Rolls Mania, Keventers, Domino’s, Pizza Hut, McDonald’s, Burger King and KFC, Swiggy will be bringing food from the widest selection of restaurants to the doorsteps of food lovers.
Vivek Sunder, COO, Swiggy, said, “Over the years, Swiggy has played an instrumental role in making food ordering and delivery more accessible, reliable and convenient for consumers across the country. It has been very encouraging to see thousands of Swiggy app downloads even before our launch in new cities. Expanding to these eight new markets is very important to us. It means that even more people can have a delightful experience as the food from their favourite local and national restaurants get delivered to them at Swiggy’s lightning fast speed.”
Commenting on the expansion, Anand Thakur, CDO of Domino’s, one of Swiggy partners across these cities said, “Swiggy has been a great partner for Domino’s and we look forward to this continued relationship as Swiggy scales up in new cities.”
Swiggy for food lovers: Swiggy connects foodies with their choice of restaurants, with over 1200 of the best restaurants across these cities. To ensure that consumers have access to their favorite food, Swiggy will deliver from a wider radius of as much as 6 km. Consumers can not only order from these restaurants without any restrictions on the minimum order value but can also track their orders live on the Swiggy app. With the fastest food delivery service in the country, people from these cities now have their food delivered at lightning-fast speed, along with multiple payment options.
Swiggy for Restaurants: Swiggy provides city-restaurants with the tools and technology to reach new customers. In addition to driving order volumes through the platform, partner restaurants can strengthen their delivery services, brand equity and recall value through the app. Swiggy has also launched a revamped owner app for restaurants that will allow them to efficiently manage the thousands of orders they receive, through real-time updates on their performance, consumer feedback, menu analysis and so on.