Zivame and MoEngage Join Hands to Enable Hyper-personalized Customer Experiences and Drive Retention

MoEngage announced that it would be aiding Zivame, India’s number one intimate wear destination, with hyper-personalized, engaging, and connected customer experiences.

Intimate wear retailing demands privacy and personalization, which can often go unfulfilled. Intelligent engagement enabled by efficient platforms like CEPs (Customer Engagement Platforms) enables the brands to provide relevant customer experiences in a contextual and secure way. Zivame will leverage MoEngage’s suite of analytics and segmentation capabilities to optimize engagement and drive retention among offline customers. Some of the features of the platform that the E-commerce brand will use to support its next phase of scaling are Dynamic Product Messaging (DPM), Intelligent Path Optimizer (IPO), and Stylized Push Templates.

With MoEngage’s advanced analytics, the intimate wear brand will experience high system reliability with negligible downtime related to campaign dissemination. This partnership will offer Zivame not only evolved and innovative products but also help it to stay ahead of the curve and move into its next phase of growth seamlessly.

Mukund Dhawan, Product Manager, Revenue & Growth, Zivame, said, “Prior to implementing MoEngage, we weren’t able to cater to advanced use cases. MoEngage’s insights-led, integrated customer engagement platform, enables our marketing teams to drive a high level of segmentation and analytics.”

Yash Reddy, Chief Business Officer (APAC & EMEA), at MoEngage, said, “Brands cannot afford to be outdated in the way they engage with their customers. To avoid this, marketers need intelligent platforms that enable them to be proactive in their engagement approach. We have the most modern tech stack in the market that can aid the Zivame team in providing highly engaging shopping experiences that are catered to their customers’ preferences.”

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