Amazon Fashion announces the launch of Ethical Fashion Store

Amazon Fashion’s first ever, ‘Ethical Fashion store’ launches a few weeks ahead of the World Environment Day and this unique initiative is a synthesis of sustainability and fashion. The first ever ‘Guilt free – Ethical Fashion store’ by Amazon Fashion ensures that the customers will find the desired selection at an affordable price point uncompromising on latest trends.

Amazon Fashion gives you the choice to pick styles that are sustainable, eco-friendly, organic, vegan and in some cases, even made with carbon-free processes. Apart from being the need of the hour, it also adds a refreshing touch of organic to our wardrobe. As high street fashion embraces change, get ready to include some guilt-free fashion into your wardrobe with organic cotton dresses, vegan leather bags, eco-friendly jewellery and more. Narenda Kumar, Creative Director at Amazon Fashion shares tips to keep your wardrobe looking stylish and sustainable.

Organic Cotton Dresses: Hand crafted, softer and skin friendly organic cotton dresses are extremely comfortable for day-time wear which could include a day packed with meeting or a casual lunch. Choose vibrantly-colored styles for a vivacious vibe this summer. You can opt for a silhouette that will flatter your body type ranging from A-line to empire cuts. 

Jute Bags: Jute bags are the perfect accessory to complement your dresses, crop tops and linen pants. Jute bags are durable and fashionable, their soft paddle handles and colorful prints make for a unique fashion statement. Jute bags are also one of the most viable options if you want to refrain from using leather.

Eco-friendly jewellery: Handmade from terracotta, an elegant pair of earrings can easily offset your kurti or anarkali. You can even add a colorful and ethnic touch to a summer dress with a pair of these danglers. 

Cruelty-Free Sliders: Every woman should own a pair of vegan sliders in bright hues that spell out an easy breezy holiday vibe. When you want to lounge by the beach or take an evening leisure stroll walk, sliders will be your best companion provide both comfort and pizazz to your outfit. 

Khadi Shirts: A sustainable and tasteful twist to the classic shirt, a khadi shirt is ideal for summer dressing. Pick one in a cool color and don it with denim jeans and loafers to keep your look casual yet stylish. 

Faux-Leather Formal Shoes: Formal shoes can never go out of style and faux-leather formal shoe is a model substitute for guilt-free fashion. Pick brogues or elevator shoes in the quintessential black, tan or brown shades are timeless and will fit right into your wardrobe basics. 

Vegan Leather Bags: When you’re looking to take your work wear to the next level, a vegan messenger bag is a durable and animal-friendly option. Functional and fashionable, opt for neutral shades which can remain a wardrobe staple with every outfit. 

Wooden Frames: Fun colored hues in your sunnies are the quintessential way to add a splash of color to your summer outfit. Wooden frames are your ticket to sustainable fashion and you can go crazy with the styles and colors.



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