Zomato, India’s food ordering and delivery platform, in an effort to recognize the efforts of delivery partners who go above and beyond to provide outstanding delivery services to customers even during rains, has started a program to give rewards to the delivery partners. These rewards, which include refrigerators, television sets, washing machines, mobile phones, among other items are given as a token of appreciation to the delivery partners for their dedication and hard-work during the rainy season (and are over and above other incentives provided).
Delivery partners onboarded on Zomato play a pivotal role in ensuring that customers receive their meal with utmost care even during the rainy season. Their commitment to providing their delivery services, despite challenging weather related situations, has contributed tremendously to the customer experience in the food ordering and delivery domain.
To recognize these contributions, Zomato has rolled out a first-of-its kind feature in the gig industry for delivery partners delivering orders during rain – Spin the Wheel. Available to the delivery partners on their app upon undertaking a certain number of deliveries during rains, this feature gives them the opportunity to spin the wheel and earn rewards. This feature essentially rewards delivery partners for their notable commitment – that goes above and beyond – to delivering customer experiences during rains.
Since the launch of this feature last week, over 30,000 rewards – which include television sets, refrigerators, washing machines, mobile phones, tablets, dining vouchers and shopping coupons – have been given to delivery partners. More than 500 delivery partners have received major rewards that include television sets, washing machines and refrigerators.
The Spin the Wheel feature is currently available to delivery partners onboarded on Zomato in 23 cities across India, including Delhi, Bangalore, Pune, Kolkata, Hyderabad, and others, and will be available on the delivery partner’s app throughout the rainy season. To be eligible, the delivery partners complete a qualifying number of orders during rains, post which they are able to spin the wheel on the app to receive certain rewards.
Speaking about the initiative, Rinshul Chandra, Chief Operations Officer, Zomato, stated that “Our delivery partners are the backbone of Zomato, and we are immensely grateful for their tireless efforts in delivering happiness to our customers’ doorsteps – even when the weather makes it difficult to do so. They deserve the collective gratitude of the food ordering and delivery ecosystem. This recognition program is a small gesture from us at Zomato, to acknowledge the exceptional efforts and dedication of delivery partners. We are proud to partner with such dedicated service providers.”
Expressing his excitement about receiving the reward through Spin the Wheel, Vishal Ankush Maske, a 40-year-old delivery partner from Pune said, “We are all very excited about this new feature. There is no better feeling than being seen and appreciated for our work. I am so grateful to Zomato for this reward. Our deliveries make customers happy, and this fridge made my family happy.”
Zomato remains committed to providing a safe and inclusive environment for all its delivery partners. The company invests in training and support initiatives to empower delivery partners onboarded on Zomato. Earlier this year, the company launched rest points for all gig workers, offering clean drinking water, phone-charging stations, access to washrooms, high-speed internet, a 24×7 helpdesk and first-aid support. “We believe that by providing a space for all delivery partners to rest, recharge, and take a moment for themselves, we can create a better environment that promotes their physical and mental health,” the company had stated in a blog.