Dia Mirza fronts Beyond Appliances’ campaign for India’s first Plug ‘N’ Play Designer Chimneys
Beyond Appliances, a fast-growing smart kitchen technology brand, has unveiled its latest advertising campaign starring famous actor Dia Mirza to introduce India’s first Plug ‘N’ Play Designer Chimneys.
Today, not just the living room but the entire home has become a style statement and a reflection of its owner’s personality. Increasingly, the kitchen has emerged as one of the most preferred spaces for families and friends to come together. Consumers are choosing products not just for utility, but also for aesthetics, design, functionality, and the overall experience they bring to a space. However, while almost every other element in the kitchen has embraced colour and personalization over the years, chimneys have continued to live in the past, largely limited to conventional black and stainless-steel finishes. Beyond Appliances aims to change that by bringing colour and thoughtful design to one of the most overlooked categories in the modern kitchen.
The brand’s Plug ‘N’ Play Designer Chimneys, available in Burgundy, Noir, Sapphire, Ivory, Black, and Vineer, not only introduce a fresh design language to the category but also solve one of the biggest pain points associated with kitchen upgrades. Chimney installation has long been one of the most disruptive parts of a kitchen renovation, typically requiring ducting, core cutting, and permanent structural changes. Beyond Appliances’ Plug ‘N’ Play Designer Chimneys remove that friction entirely, installing without structural modification while still delivering the suction power and quiet operation expected of a premium chimney.
The campaign, starring Dia Mirza in a dual role, is set inside a home styled in the visual language of the black-and-white era. Dia plays a woman surrounded by luxury and elegant design who still senses something missing. Her discovery of the Plug ‘N’ Play Designer Chimney becomes the turning point, as the frame shifts from monochrome to colour, bringing alive the campaign’s message: “Jeena Hai Toh Colourfully Jiyo.”
With her effortless elegance and relatable screen presence, Dia Mirza embodies the modern homeowner who values thoughtful design, effortless functionality, and products that elevate everyday living. Her presence reinforces Beyond Appliances’ vision of making kitchens more expressive, vibrant, and intelligently designed.
Dia Mirza, actor/Indian celebrity, said, “For me, a home is a reflection of the people who live in it. The spaces we create should feel effortless, joyful, and true to our personality. What I found interesting about Beyond Appliances’ Plug ‘N’ Play Designer Chimneys is how they challenge the idea that innovation has to come with complexity. They bring together thoughtful design, ease of installation, and beautiful colours in a way that makes everyday living feel more expressive. I loved how the campaign celebrates the simple idea that even the smallest changes can transform a space, and the way we experience it.
