Staying glued to the saas-bahu dramas may never change when it comes to a certain section of the audience. Furthermore, what has emerged as an intriguing trend is the Web-Television and the interest in original mobile TV content and series. It’s not just the mobile savvy generation but even the Bollywood celebrities who are showing interest in even associating with them.
1) nexGTV, Priyanka Chopra & Fluence brings mobi-series ‘It’s My City’
nexGTv – India’s biggest subscription-driven video entertainment mobile App, and Fluence – India’s largest celebrity digital network, unveiled their unique association with renowned international celebrity and Bollywood superstar Priyanka Chopra. NexGTv, Fluence and Priyanka Chopra have come together to create ‘It’s My City’– an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the big city of Mumbai! ‘It’s My City’ will premiere as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls – Manika, Sonali, Tina and Nikki – living together in the same flat in Mumbai.
2) Sony LIV rolls out exclusive digital signature web series Tanlines
Multi-Screen Media’s (MSM) over the top (OTT) platform Sony Liv launched its third original digital series – Tanlines. Brands, which have come aboard the web series are Unlimited (presented by sponsor), Maruti Suzuki – Swift (powered by sponsor), Truly Madly (associate sponsor) and Fogg Deos (party partner). Split into 13 episodes of 10-15 minutes each, Tanlines captures the time the six protagonists spend in Goa before they part ways. This launch has been further to the success of #LoveBytes and to provide entertainment that is urban, snappy and completely relatable.
3) Netflix – Orange is the new black
Netflix – the American multinational provider of on-demand Internet streaming media, and of flat rate DVD-by-mail in the United States, which has also marked its present in the country; had introduced original Netflix series ‘Orange Is the New Black’. Jenji Kohan’s women’s prison drama has been received really well. Now in its third season, Orange Is the New Black has leaned on a large cast to give it plenty of stories to tell.
4) Baked – An Original Web Series
“Baked” is India’s most ambitious original fiction web-series which chronicles the misadventures of three university flatmates who decide to start a midnight food delivery service. This genre-bending series takes viewers on a roller coaster ride as our odd ball trio juggle student life with business, and invariably manage to land them into trouble.
5) On Air With AIB (OAWAIB) with Hotstar
Hotstar partnered All India Bakchod (AIB) called On Air With AIB (OAWAIB), under its originals category.
With this, Hotstar created its firsts in digital arena to create an original Indian news satire show. New being were uploaded on Hotstar every Thursday, followed by their telecast on TV.