Amazon India Launches Bill Payments, powered by Amazon Pay
Amazon India has launched Bill Payments facility that allows customers to pay Electricity, Landline, Broadband, Gas & Postpaid bills across 100+ billers on Amazon India. Customers on mobile form factors can make these bill payments in a fast, convenient and secure manner. In addition, customers using Amazon Pay can pay these bills via one-click experience. Customers can access these categories via the Amazon Pay dashboard and the Amazon home page on the mobile app/website. The service enables bill payments through most of the major billers across various cities in India. These include billers like BSES, Tata Power, BESCOM, BSNL, Airtel, Vodafone, Reliance Jio, ACT, Hathway, IGL and MGL. Amazon drives customers to utilize their Amazon Pay account beyond the marketplace, to categories like Mobile Recharges, DTH Recharges, bill payments, travel, and movie booking use cases. Customers can now do mobile recharge or pay bills using their credit and debit cards, UPI, net banking and Amazon Pay balance.
Digital transformation in India has influenced the way India is engaging with brands, with more customers choosing to make regular payments through digital platforms. Augmenting the push for Digital India, the country has seen a significant upturn in electronic transactions. With this announcement, Amazon will drive many customers to use Amazon Pay to complete their recharge or bill payments requirements online.
To incentivize customers to use digital means for their high frequency transactions, Amazon Pay provides cashbacks to customers. As a limited period offer, Amazon is offering 10% cash back up to Rs 75 on Electricity Bills and 10% upto Rs.50 on any of landline, broadband, postpaid bills. Prepaid Mobile recharges have Flat Rs 50 back on a minimum recharge of Rs.198 and a Flat Rs.75 back on a minimum recharge of Rs.398 on the customer’s first recharge and upto Rs.30 back on repeat recharge. In addition, Amazon has also partnered with select billers, telecom and DTH operators to offer exclusive promotional offers to customers across recharges and bill payments. Customers can find the option to pay bills and recharge their mobile or DTH connections on the Amazon home page as well as on the Amazon Pay page.
Commenting on the launch, Shariq Plasticwala, Director – Payments, “The launch of bill payments on Amazon reinforces Amazon’s commitment to Indian customers to provide them new categories and a wide selection of services. We shall continue to innovate on behalf of customers as we simplify the payments experience in India. We now have all the major categories across mobile recharges and bill payments available for customers.”
The vision of Amazon Pay is to be the most trusted and convenient payment experience for customers, sellers and merchants. With Amazon pay, customers can go cashless and enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping, recharge and bill payment experience. With no additional authentications required, customers get the benefit of ‘one-click’ payments with a faster and smoother check out process. Additionally, through Amazon Pay, customers can receive refunds faster than refunds to their bank accounts or credit cards. They can also view the details of balance transactions using an online statement. This statement provides a consolidated summary of all gift card credits and debits transactions such as balance added, promotional credits, balance expiry and redemption.
