ENEE Cosmetics, one of the leading cosmetic brands in India, digitally launches its first essential base products line, Face Base. The new products include illuminating primer, liquid and stick foundation, concealer, compact, and loose powder. The stick foundation, liquid foundation, compact, and concealer will have five shades and the loose powder will have four shades to cater to Indian skin tones and will be available at both online and offline platforms. The launch will be set off through a brilliantly directed and shot music video. The pinnacle of the video stands on the chorus of the music, ‘My skin, My story, My beauty, My pride’. The music video emphasizes taking ownership of one’s skin and celebrates the Indian Skin tones.
RENEE Cosmetics is a timelessly inspired brand with a new-age FDA-approved enhanced product range that’s redefining beauty with its high-quality and cruelty-free line. Reflecting these deeply ingrained values, the new products are cruelty-free, vegan, paraben-free, and silicon free. The liquid foundation, compact and loose powder contain Hyaluronic acid which makes the skin smooth and firm. White clay in the Dual stick foundation works as a mild exfoliator for the skin and keeps the pores unclogged. The Macca roots in the illuminating primer promote healthy skin cells. These products are designed to keep the skin hydrated and have perfect blending properties to give one a natural look. The shades have been carefully crafted to best serve the various shades of Indian skin across seasons and temperatures. All the products launched are lightweight and easy to carry.
Commenting on the launch, Aashka Goradia Goble, Founder & Director of RENEE Cosmetics said, “We are thrilled to digitally launch and introduce Face Base in our cosmetic arsenal. This is our first line of base essential products and we have conducted extensive research and worked assiduously to ensure it is consumer-oriented. Our intention is to empower women by promoting all the Indian skin shades in all their beauty and catering to the growing demand of our customers.”
With a strong foothold in the cosmetics industry, RENEE Cosmetics has over 300 stores and is planning to expand pan India with their offline stores. With this new line of products, the brand has forayed into the essential base product line and aims to emerge as a category leader in this segment.