Simplilearn Partners with IIIT Tiruchirappalli to Provide Post Graduate Program in Digital Marketing & Analytics

Simplilearn announced its partnership with IIIT Tiruchirappalli to offer an exclusive Post Graduate Program in Digital Marketing & Analytics. The programs are designed to benefit aspirants and professionals looking to build their marketing and sales proficiency by learning application-based digital marketing skills. With over 150 hours of learning spanning four to five months, the program consists of a comprehensive curriculum by Simplilearn that focuses on industry-relevant digital marketing & analytical skills that are essential to thrive in the digital economy. Upon completing the program, learners will receive an exclusive certificate from IIIT Tiruchirappalli along with alumni status from the institute.

Delivered via Simplilearn’s high-engagement bootcamp-style learning model, the program will include high-quality self-learning videos, live classes, assignments, projects, and masterclasses from IIIT Tiruchirappalli. This Digital Marketing & Analytics program is designed to help learners master Digital Marketing skills like SEO, Content Marketing, Social Media Marketing, Search Engine Marketing, Email Marketing, and Mobile Marketing, along with Data & AI in marketing and web analytics. The program also has a Capstone project to give learners hands-on experience in these critical professional areas. At the end of the course, learners will understand how they can synergize their skills to create and implement an effective marketing strategy.

Speaking about the program, Anand Narayanan, Chief Product Officer, Simplilearn, said, “The pandemic has accelerated the shift to online marketing channels. It has amplified the importance of search, social media, video marketing, and email marketing in the marketing mix across all industries. In this regard, we are pleased to partner with IIIT Tiruchirappalli to create an exclusive program in Digital Marketing & Analytics enabling learners to win big in the Digital Economy.”

Commenting on the partnership with Simplilearn, Dr. Narasimha Sarma, NVS, Director, IIIT Tiruchirappalli, said, “Digital technology has played a pivotal role in keeping sales and marketing operations going amid the devastating global pandemic and helping them adapt to new business conditions. It is now increasingly crucial that marketing professionals and job seekers are updated with the right skills to deliver effectively in their roles and address dynamic industry needs. We are pleased that our partnership with Simplilearn will enable our aim to deliver the most up-to-date and industry-relevant curriculum to learners and create a job-ready workforce.”

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