partners with Tribal Cooperative Marketing Development Federation of India Ltd. to empower tribal artisans

New Delhi, India, March 25, 2015:, India’s largest online marketplace, has signed an MOU with Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED), an apex body under the administrative control of Ministry of Tribal Affairs, Government of India, to provide an integrated platform for online catalogue, sales and promotion of products crafted by tribal artisans.

India’s rich tribal heritage and legacy finds expression in some of the most exquisite crafts from these tribes under “Tribes India”, a retail chain of showrooms of TRIFED. Meticulously handcrafted Metal Artifacts, Tribal Textiles, Tribal Jewelry, Tribal paintings and more will be available on under the brand name of “Tribes India”. The gamut of artistic productions from across the length and breadth of the country will find a dedicated stage for online retail through this partnership with

Snapdeal will give complete assistance with online cataloguing of the “Tribes India” Products as a part of this partnership. Further, TRIFED will also be assisted in refining their existing product offerings online through Snapdeal’s data analytics. This will enable TRIFED to boost its sale of products thereby providing livelihood opportunities and market access to more and more tribal artisans in India.

Talking about this initiative, Vishal Chadha, Vice President, Market Development at, said, “ is proud to promote India’s rich and varied indigenous arts thereby preserving its age old heritage. We are facilitating this cause by providing a market platform to the tribal artisans of India and helping them reach out to a much larger audience through an organized online marketplace. Guided by our philosophy of creating life changing experiences for our sellers, such efforts will additionally create employment opportunities for tribal artisans, leading to an inclusive growth story for India”

Commenting on this development, Mr. K. B. S. Sidhu, IAS, Managing Director, Tribal Cooperative Marketing Development Federation of India Ltd., said, “Direct market access and wide-spread reach at competitive pricing are some of the issues that have challenged sales and promotion of tribal crafts. We believe our partnership with will provide us with the right tools to enhance manifold. As an industry-first partnership in the e-commerce space, such a widespread engagement for promotion of tribal crafts will help the fruits of Government’s ‘Digital India’ initiative reach our artisans in the remotest parts of the country, and give fresh lease of life to the industry”’s initiatives have enabled craftsmen across the length and breadth of the country to sustain and enhance their livelihood by providing a platform to popularize and retail their craft.

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