Within three months of successful operations from its first experience center in Lajpat Nagar, Ather Energy inaugurated two more experience centers – Ather Space, in Janakpuri and Gujranwala Town in the Delhi. Ather Energy has partnered with PPS Group for both the experience centers, which will now cater to the rising demand for Ather scooters across geographies within Delhi. With three showrooms across the city, Delhi becomes the only city to have multiple Ather Space after Bengaluru. The Ather 450X, one of India’s quickest and smartest electric scooters, alongside the Ather 450 Plus will be available for test rides and bookings at these Ather Spaces.
Ather 450X has seen strong consumer interest and an encouraging demand, since the opening of the first Ather Space in Delhi. With the 2 new experience centers opening their doors, customers from North and West Delhi can now test-ride and purchase the Ather 450X from a convenient location in Janakpuri and Gujranwala Town. The new Ather Space is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space. Ather Space is well equipped to provide a unique ownership experience along with complete service and support for the owners.
Speaking on the development Mr. Ravneet Phokela, Chief Business Officer, Ather Energy said, “Delhi was always a priority market for us. We had anticipated the demand that we would see from this city and were overwhelmed after the launch of our 1st experience center here. Consumers have evolved and are now aware of the benefits of going electric. High awareness, increasing density of charging infrastructure is all leading to high sales in this region. We are delighted to be partnering with PPS Group, who has been extremely helpful in getting operations up and running this soon. Their extensive experience and proven expertise in the automobile retail sector will complement our efforts. With the festive season kicking in and three retail outlets, we are positive to clock in the highest sales from the Delhi region.”
Speaking on the occasion Mr. Rajiv Sanghvi, MD, PPS Group said “We are delighted to partner with Ather Energy in Delhi and are excited to be a part of the electric mobility revolution in the two-wheeler space started by Ather Energy with its class leading technology and proven product performance. We are pleased to announce the opening of two Ather Experience Centres to cater to customers of Delhi which is the largest two-wheeler market in India. With our 7 decades of experience in the auto retail space coupled with our understanding of the customer requirement, and the revolutionary product from Ather we endeavor to provide best-in-class customer experience.”
To speed up the EV infrastructure in the country, and to provide convenient charging spots to its customers, Ather Energy has set up 23 fast-charging points, known as Ather Grid, across key hotspots in Delhi, Noida, Gurugram & Ghaziabad. The fast-charging points in Delhi are available in locations like Green Park,Adarsh Nagar, Rohini, Kamlanagar, Dilshad Garden, Krishna Nagar, Lajpat Nagar, and Connaught Place. All Ather Grid locations will be strategically located in key areas of the city, making them easily accessible to EV owners across the city. Ather Energy aims to double the number of charging stations by the end of this year. To ease the public charging experience, Ather Grid will be available in locations like malls, cafes, supermarkets, and tech parks. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings.
Ather Energy’s flagship electric scooters – Ather 450X and 450 Plus will have lower prices in Delhi compared to most of the other cities. The ex-showroom price post FAME II revision for the Ather 450X is INR.132,426 & INR 113,416 for the Ather 450 Plus in Delhi.