Ather Energy announces a Referral Program for the Ather 450

Ather Energy has introduced a new referral program that will benefit their existing customers as well as new owners with monetary credits worth INR 2500. The referral program is live in Bengaluru and Chennai.

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As a part of the program, Ather will enable existing Ather 450 owners to share a referral code with their friends. If a purchase is made using the referral code, then both the referrer and referee get monetary credits worth INR 2500 each. Initially, there was a longer wait period for the delivery but now all the pre-ordered Ather 450s will be delivered within three weeks of payment, yet another reason to introduce the vehicle to a friend.

Ather introduced easy ownership models like the exchange of any petrol 2-wheeler for Ather 450, as recommended by the Ather community members and India’s first two-wheeler lease program along with the referral program, in addition to all the fiscal incentives offered by the Central and State governments, makes the transition to EVs easier and beneficial.

Ravneet Phokela, Chief Business Office Ather Energy said, “A lot of the Ather 450 owners have been referring new customers and it was time we rewarded their faith in our product and brand. Most of us look to others for product and service recommendations and these recommendations come with a high level of trust. Our community of owners and the Ather Forum have been our loudest supporters and our strongest critics, allowing us to grow and improve. We have built a solid foundation since the launch of the Ather 450, and a strong relationship with our customer base, and we are hoping to strengthen our community as we enter new markets with the Ather 450X in the coming months.”

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