The Indus Valley Raises US$ 17 Million in Series B Round Led by Gaja Capital
The Indus Valley, India’s one of the kitchenware D2C brand, has raised USD $17 million in a Series B funding round led by Gaja Capital. The company’s existing investors include DSG Consumer Partners, Rukam Capital and The Chennai Angels.
Founded in 2016 by Jagadeesh Kumar and Madhumitha Uday Kumar, The Indus Valley is on a mission to make healthy kitchen products accessible to every Indian household. Built on the belief that “what touches your food matters,” the company has pioneered the healthy cookware category in India by offering toxin-free, non-coated cookware solutions across cast iron, iron, stainless steel, triply cookware, and pressure cookers. Through a relentless focus on product quality, food safety and consumer education, The Indus Valley has emerged as the category-defining D2C brand for healthy cookware in India, serving millions of households across the country.
As a digital-first brand, The Indus Valley has successfully built leadership positions across its own direct-to-consumer channel, key online marketplaces and quick commerce platforms. The company has a significant social media presence with nearly 500,000 followers across various platforms. More recently, it has extended its presence in the offline retail channel with an expanding general and modern trade footprint across India.
The company has demonstrated strong growth over the past few years, scaling to an annual revenue run rate of ₹200 crore while strengthening its leadership in the healthy cookware segment. With improving operating leverage, a clear path to profitability, and a rapidly expanding category, The Indus Valley aims to build India’s largest healthy kitchen products platform and reach ₹1,000 crore in annual revenue by 2030.
Jagadeesh Kumar, Co-Founder & CEO of The Indus Valley, said, “We’re excited to welcome Gaja Capital as our partners for the next phase of growth. We are building much more than a cookware company – we are building India’s most trusted healthy kitchen brand. This investment will help us accelerate product innovation, strengthen our omnichannel distribution, deepen our brand presence, and expand our leadership across safer kitchen categories. At The Indus Valley, our mission is to ensure that every Indian household has access to cookware that is safe, durable, and free from harmful coatings. With consumers increasingly prioritizing health, quality, and trust in the products, we believe the opportunity is massive.”
Gopal Jain, Managing Partner at Gaja Capital, “Healthy cooking is the foundation of wellness, yet it remains an overlooked health decision for millions of Indian households. The Indus Valley has reimagined cookware for the modern Indian family, proving that toxin-free, non-coated solutions can scale while maintaining the highest standards of quality and trust. We’re excited to partner with them on this transformative journey to build India’s most trusted healthy kitchen brand.”
Hariharan Premkumar, MD & Head of India, DSG Consumer Partners, said, “We’ve had the pleasure of partnering with The Indus Valley on their journey from ₹12 crore to ₹200 crore. Jagadeesh and Madhumitha are mission-driven founders, single-mindedly focused on making Indian kitchens healthier. What stands out is their exceptional execution and capital efficiency, reaching this scale on the back of very little capital. That foundation makes this next phase even more exciting, as the investment goes toward deepening product and distribution capabilities that will compound on an already strong base.”
