Mars Wrigley announced the launch of a new price variant of DOUBLEMINT and ORBIT at INR 1. The new price variants aim to widen the presence in the freshness category. With this launch, DOUBLEMINT will now be available across various price points – from ₹1 to ₹100, and ORBIT at price points of ₹1 to ₹150. The variants have been launched with the aim of providing more options to the consumers in terms of price points and consumption occasions.
Talking about the launch of the new price variants, Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “As a part of our regionalization strategy and our continued effort to expand our portfolio, our aim has been to make our products accessible to one and all. With the new DOUBLEMINT and ORBIT variants at INR 1, we are not only strengthening our connect with our consumers by offering a variety of choices of their favorite products, but also expanding our reach to the rural audience. Over the years, our consumers have loved DOUBLEMINT in its many formats – mints, gums, and Chewy mints, ORBIT for its many diverse flavours and its benefits of being a sugar free gum. The launch of the new price variant demonstrates our commitment to constantly bring better experiences and products for our consumers.”
DOUBLEMINT and ORBIT will now be available for ₹1 at traditional and modern trade outlets across the country. Consumers can also order their favourite Mars Wrigley products from the Mars Wrigley Treats Store.