OTT player Lionsgate Play forms an alliance with JioFiber
Global content leader Lionsgate has formed an alliance with Jio to bring the Lionsgate Play streaming service to JioFiber customers as part of the Studio’s biggest partnership to date for large screens in South Asia, the two companies announced today. The association will give JioFiber customers access to Lionsgate Play’s blockbuster line up of Hollywood film franchises and other hit movies on JioTV+ in the comfort of their homes.
As the media landscape continues to evolve, Indian audiences are consuming more and more premium quality content including Hollywood movies on large TV and desktop screens. The unique partnership between Lionsgate and Jio enables Lionsgate Play to bring to customers a deep and diverse slate of horror, comedy, drama, action, thriller and documentary films as well as movies from other genres. In addition, regional-speaking cinema lovers can enjoy Lionsgate Play’s blockbuster movies, including The Hunger Games franchise, John Wick series, Knives Out, La La Land, The Twilight Saga and many more, in Hindi, Marathi, Tamil, Telugu, Kannada and Bhojpuri without any barrier.
Commenting on the partnership, Mr. Rohit Jain, Managing Director, Lionsgate South Asia, said, “We have recently seen a surge in viewership across Indian platforms as more and more people stream premium content. What began as a smart phone-led content revolution is transitioning and expanding to encompass consumer televisions and other large screens in the home. In response, we will continue to invest in technology and distribution with great partners like Jio that give our consumers the option of watching our movies either on large screens or on their smartphones. This alliance with JioFiber is our first major step amongst several such initiatives to come in taking content on large screens within comforts of consumers’ home”