Samsung Electronics announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.
Before the September 2nd series premiere on Prime Video, Tolkien fans and newcomers alike also get early access to exclusive content only with Samsung. From 25th August, in New York City, Samsung has been hosting an exclusive sneak peek screening event featuring 25 minutes of content from the series’ first two episodes on its three-story LED video wall at Samsung 837 — its flagship experience center. Since Thursday last week, dynamic creative from the series have debuted on Samsung’s landmark LED digital screens overlooking New York City’s Times Square, London’s Piccadilly Circus and Milan’s Piazza del Duomo.
Samsung is the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers have the opportunity to experience the epic journey in unimaginable depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.
“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”
“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”