Digitisation is the name of the game today and in a country like India where the smartphone penetration is increasing at a rapid rate, making key financial services available to the customers through a mobile app is indispensable. With an aim to provide mutual fund customers, information across the mutual funds spectrum, encompassing all asset management companies (AMC)’s, leading mutual fund distributor, Bhaktmali Services Pvt has launched an android app. This app is available on Google Play Store and can be downloaded by investors. This platform has been launched in collaboration with BSE (Bombay Stock Exchange) and all the transactions will be routed through the exchange’s secured system.
Commenting on the launch, Mr. Ashok Kumar Director, Bhaktmali Services Pvt Ltd, said, “The app gives investors a complete view of their investments across all AMCs and; is extremely easy and convenient to use. For the AMC’s, the app will be useful in deepening their market presence and bring in new investors, particularly the millennials who largely prefer seeking information and doing transactions through the mobile.”
Welcoming the move, Mr. Swarup Mohanty, CEO, Mirae AMC said, “Technology is the way forward to expand and service the client effectively.” While Mr. Lav Kumar, Head Product & Business Development, LIC AMC, said, “Investors should use the app extensively and, thereby participate in the India growth story.”
Technology added with right advise can work wonders for channelizing savings into right investments especially MF investors. In this regard, an online platform will definitely make investment in MF extremely easy as well as convenient – for it will cut on the time and paper work and; investors can transact on the go.