The festive season is the most exciting time for the year when people upgrade their homes to make it festive ready. Consumers in Delhi are upgrading to Samsung’s big screen TVs, refrigerator and washing machines to equip their homes with latest technology.
Owing to this trend, Samsung, India’s largest and most trusted consumer electronics brand, saw 70% increase in 55 inch and above smart TVs, 70% growth in Frost Free Refrigerators above 350-litres and 42% growth in washing machines above 9 kg capacity, in the month of September. Overall, in Delhi, Samsung has captured a significant market share of 30.7% for TVs, 37.6% for refrigerators and fastest growing for washing machines, thus, making Samsung the market leader in the TV refrigerator categories.
Puneet Arora, Director, EP Electronic Paradise Pvt. Ltd., said, “We’ve had a great start to the festive season. Our goal is to provide best customer experience by offering best-in-class products to make celebrations this festive season more memorable for consumers. Samsung provides its customers with products that allow them to express their uniqueness while staying true to the promise of providing functionality and innovative features – making the brand a popular choice among customers. Samsung’s products not only come with unbeatable performance and premium aesthetics, but they also provide customers with convenience coupled with attractive festive offers and robust after-sales service.”
Samsung has a wide range of revolutionary premium and lifestyle TVs such as Neo QLED TV, QLED TVs, The Frame TV, The Serif TV, Crystal 4K UHD TVs that not just enhances your living room with its beautiful design but also offer exceptionally true-to-life picture and sound quality for a cinematic viewing experience.
Consumers are also demanding high capacity refrigerators that offer additional food storage and enhance the aesthetics of their kitchens. To address the growing demand, Samsung recently launched BESPOKE French Door refrigerator lineup, available in 4-Door Flex Family Hub™ and 4-Door Flex French Door models, with a unique blend of personalised aesthetic and premium refrigeration. It not only offers design innovation but also technology innovations.
Alongside, consumers are looking to buy high capacity, fully automatic washing machines such as Samsung Eco Bubble with Hygiene Steam feature to ensure high standards of cleaning and hygiene.
Samsung has seen strong growth pan India for its consumer electronics business and is expecting the overall sale to grow by 30% and sale of its premium category of TVs and digital appliances to grow by 65%, this festive season.