Device adoption has accelerated dramatically from the always-on, always-connected personal smartphone to the shopping- and media-focused tablet. With this mass-market usage, the percentage of time spent interacting with these gadgets has increased dramatically. In 2021, Indians spent a record 4.7 hours per day on their phones, and this usage will continue to expand tremendously in the coming years as network speeds and coverage improve.
With over 95% of the population harnessing smartphones, marketers are presented with an opportunity to target their consumers while they are on the move. Additionally, while the market has grown at a 45% compound annual growth rate to $1.9 billion over time, India’s mobile digital media spending surged 76% in 2021. With such dynamic and ever-evolving changes, the following are the predictions that will change the paradigms of mobile marketing in the coming year and beyond.
M-commerce and social commerce is Only Going to Rise
During the pandemic, both m-commerce and social commerce saw significant development. People are looking for communication and spending more time on social media. Therefore, mobile ad engagement is increasing. In a secure atmosphere, people prefer to purchase on their mobile devices. Retailers and marketers will also be attempting to take advantage of social media’s selling prospects.
Virtual Reality (AR) is Here to Stay
Because of the popularity of smartphone apps like Pokémon Go, many people are already familiar with how AR works. The new technology allows virtual display in real-world settings by using a smartphone or tablet camera. It will enable customers to experience a product in the privacy of their own homes. AR’s accessibility is likely its most significant distinction, significantly boosting consumer engagement.
Video Consumption isn’t Slowing Down
According to recent research, millennials watch 94.2 minutes of video every streaming session, while Gen Z and Boomers watch 87.6 minutes and 65 minutes of video content, respectively. The rise of mobile streaming means additional video advertising opportunities for marketers. Given its widespread availability, it’s no surprise that video is the future of e-commerce. Video advertising revenue will reach $35 billion by 2024, according to Statista.
Banking on Metaverse
When Facebook unveiled its parent company, it hinted that users could expect to interact with friends or brands while exploring the metaverse, a notional realm that blurs the lines between virtual and real life. According to a forecast, consumer expenditure on metaverse apps will reach $3 billion by 2022. Brands seeking increased visibility or business expansion may benefit from focusing on these apps.
In-app and Game Advertisements has Massive Potential
By the end of 2022, the overall number of mobile app downloads will be 258 billion, with revenues from mobile apps reaching $935,2 billion by 2023. Native, videos, rewarded, and playable are the most common in-game creative forms, although static banners are more prevalent in dating and social apps. Although mobile games are not suited for use as marketing methods in all industries, they do resonate with some target markets.
(The views expressed in this article are by Mr. Kunal Kothari, Co-Founder, Chief Growth Officer & Director, Mobavenue Media Private Limited. Onlineandyou.com doesn’t own any responsibility for it.)