Namyang International Selects Centric Market Intelligence to Strengthen Competitive Product Proposals
Namyang International has selected Centric Market Intelligence to strengthen trend-driven product proposals for global fashion brands. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Founded in 1985, Namyang International is an apparel OEM/ODM partner for major global fashion brands and retailers. Focused on womenswear and menswear, it combines market insight, R&D capabilities and an annual production capacity of 75 million garments to develop competitive fashion products. It collaborates with a global production network that includes key manufacturing bases in Vietnam and the Philippines.
Namyang International is focusing on stronger product proposal capabilities based on global trends and market data, as well as expanded R&D competitiveness. As Namyang also serves as a product development partner by providing market analysis, material development and design proposals for its brand and retailer partners, it needs to improve speed in responding to market changes. “For an OEM/ODM company, competitiveness no longer depends on capacity, but on how quickly market trends can be translated into relevant product proposals for clients,” says Sandra Yun, Global Sales Director at Namyang International.
Prior to selecting Centric Market Intelligence, Namyang International tracked trends and competitors through manual research across global retail and brand sites. “Our teams were reviewing competitor products, analyzing purchased physical samples and consolidating findings in spreadsheets and slide presentations to support R&D and design proposals,” says Yun. The process was time-consuming and costly, and relied more on individual research than on a structured approach to market data analysis.
Namyang International selected Centric Market Intelligence for its ability to provide timely market insight through fashion-specific AI algorithms, real-time competitor and pricing analysis and market data visualization. The solution will serve as a core market analysis tool for R&D and design teams, as well as the global sales team, during the product development stage when preparing proposals for customers.
Namyang International expects to use Centric Market Intelligence’s competitive and trend insights to guide design direction, identify whitespace opportunities and develop more data-driven product development strategies. “Market data is a key asset for OEM/ODM companies proposing competitive products to customers,” says Yun. “With Centric Market Intelligence, Namyang International aims to analyze the global fashion market faster and more efficiently and strengthen trend-aligned R&D proposals.”
“As manufacturers evolve into more strategic product development partners, access to timely market insight becomes a competitive advantage,” says Fabrice Canonge, CEO of Centric Software. “We are proud to enable Namyang International to bring more value to its brand partners and respond faster to shifts in market trends.”
